Stretch marks, or striae, are scars created in the skin when it has stretched beyond its ability to recoil. The mark appears as a thin line that starts out red in color and fades to white.
To prevent stretch marks, keep your skin hydrated and healthy. Use an oil-based, thick moisturizer (like ShiKai's Borage Dry Skin Therapy) and drink six to eight 8-ounce glasses of water daily. Cocoa butter also has a reputation for preventing stretch marks, but there are no studies that show it works better than a regular moisturizer.
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